Introduction

The Filmmaking & Storytelling Course is designed to help learners understand the art and craft of telling powerful stories through film. The course provides a balance of creative exploration and technical learning, guiding trainees from idea development to visual execution. Participants will learn how to craft compelling narratives, translate them into scripts, and bring them to life through camera, sound, and editing techniques.

Through hands-on projects, film screenings, and collaborative exercises, learners will gain a deep understanding of how storytelling drives every element of filmmaking—from concept to final cut. The course emphasizes Ethiopian and African perspectives, encouraging participants to connect global filmmaking techniques with local stories, cultures, and traditions. By the end of the course, trainees will have produced a short film that showcases their storytelling voice and technical foundation.

Trainee Requirements & Prerequisites

●     No prior filmmaking experience is required — a strong passion for storytelling and visual creativity is the main requirement.

●     Basic digital literacy, including familiarity with computers, smartphones, and online tools.

●     Ability to work collaboratively in small creative teams.

●     Commitment to attend all sessions, participate in discussions, and complete hands-on projects.

●     An openness to explore diverse storytelling perspectives, especially within Ethiopian and African contexts.

Overall Learning Outcomes

By the end of this Course, learners will be able to:

●     Understand and explain the core principles of visual and narrative storytelling.

●     Develop original story concepts and translate them into structured scripts.

●     Apply fundamental cinematography, lighting, and sound techniques to support storytelling.

●     Direct short scenes that communicate emotion, character, and theme effectively.

●     Edit short films using beginner-friendly software to create coherent and engaging stories.

●     Analyze Ethiopian, African, and global films to draw inspiration and storytelling techniques.

●     Collaborate effectively in production teams from concept to final output.

Training Delivery

●     Interactive workshops combining theory with hands-on practice in storytelling, directing, and filmmaking techniques.

●     Film screenings and group discussions to analyze narrative structure, character development, and visual storytelling.

●     Practical exercises in camera work, lighting, sound recording, and editing to build technical confidence.

●     Collaborative short film projects that allow trainees to apply what they’ve learned in real production scenarios.

●     Peer review sessions and instructor feedback to enhance creative and technical growth.

●     Mentorship support from experienced filmmakers to guide idea development and project execution.

Tools & Equipment

●     Cameras: DSLR or smartphone cameras suitable for video recording.

●     Support Gear: Tripods, gimbals, LED lights, and reflectors.

●     Audio Equipment: Portable recorders, lavalier or shotgun microphones, and headphones for monitoring.

●     Editing Software: Adobe Premiere Pro, DaVinci Resolve, or CapCut (beginner-friendly options).

●     Scriptwriting Tools: Celtx, WriterDuet, or Google Docs for script development and formatting.

●     Production Accessories: Memory cards, hard drives, and USB storage for file management.

●     Optional Tools: AI-based creative tools (Runway, Pika, ChatGPT) for ideation, pre-visualization, and editing support.

Training Subject Areas

Introduction to Storytelling (FM-101)

This module introduces learners to the foundations of storytelling and narrative structure. Trainees will explore how stories shape human experience and how filmmakers use visual language to evoke emotion and meaning. The module covers essential storytelling elements such as character, setting, conflict, and resolution, helping learners understand how to build strong, engaging narratives. Through examples from Ethiopian, African, and global cinema, participants will begin to identify what makes stories memorable and culturally resonant.

Story Development (FM-102)

This module guides learners through the creative process of transforming an idea into a fully developed story. Trainees will explore theme, character motivation, plot structure, and message, learning how to shape narratives that are both authentic and emotionally engaging. Emphasis will be placed on discovering personal and culturally relevant stories that reflect Ethiopian and African experiences. By the end of the module, learners will have developed a one-page story concept ready for scripting and production.

Scriptwriting Basics (FM-103)

This module introduces learners to the fundamentals of writing for film, including screenplay format, scene structure, and dialogue development. Trainees will learn how to translate story ideas into scripts that are visually engaging and emotionally driven. The module emphasizes writing for the screen—showing rather than telling—while exploring how dialogue, pacing, and character actions reveal deeper meaning. By the end of the module, learners will have written a short film script ready for pre-production.

Visual Storytelling (FM-104)

This module focuses on how filmmakers use images to communicate emotion, theme, and narrative without relying on dialogue. Trainees will learn the visual grammar of cinema — including framing, composition, color, and movement — to create meaning through what the audience sees. The module combines theoretical understanding with hands-on exercises in shot design and camera

work, helping learners translate story elements into powerful visual moments. By the end of the module, participants will be able to plan and shoot visually coherent scenes that enhance storytelling.

Pre-Production (FM-105)

This module introduces learners to the essential planning stage of filmmaking, where creative ideas are translated into actionable production plans. Trainees will learn how to develop storyboards, prepare shot lists, organize casting sessions, and create shooting schedules. The module emphasizes the importance of preparation, teamwork, and time management in ensuring smooth and efficient film production. By the end of the module, learners will have a complete pre-production package for their short film project, ready to move into production.

Directing & Performance (FM-106)

This module explores the director’s role in guiding the creative and emotional vision of a film. Trainees will learn how to communicate effectively with actors, interpret scripts for performance, and create an environment that encourages authentic expression on set. Through practical exercises and scene rehearsals, learners will gain experience in blocking, tone setting, and performance adjustment. By the end of the module, participants will understand how to direct actors in a way that strengthens character portrayal and enhances storytelling.

Cinematography (FM-107)

This module provides learners with the technical and creative foundations of capturing moving images. Trainees will explore the principles of composition, lighting, and camera movement to visually express mood, tone, and perspective. The module combines hands-on practice with theoretical learning, allowing participants to understand how different camera techniques influence storytelling. By the end of the module, learners will be able to plan and execute visually compelling shots that align with the narrative and emotional goals of a scene.

Midterm Shooting (FM-108)

This module serves as a practical mid-course assessment where trainees apply the storytelling and technical skills learned so far. Working in small teams, learners will plan, shoot, and edit a 30-second short story prototype that demonstrates their understanding of narrative structure, visual composition, and basic sound design. The exercise emphasizes collaboration, time management, and creative problem-solving under real production conditions. Feedback from instructors and peers will guide learners in refining their craft for the final short film project.

Editing I (FM-109)

This module introduces learners to the fundamentals of film editing and post-production workflow. Trainees will explore how rhythm, pacing, and continuity shape the emotional flow and clarity of a story. The module covers basic editing techniques such as cutting, sequencing, and transitions, as well as an introduction to color correction and visual tone. Through hands-on practice with beginner-friendly editing software, learners will assemble and refine their midterm footage into a cohesive short piece that communicates both narrative and mood effectively.

Editing II (FM-110)

This module builds on the foundational editing skills developed in Editing I, focusing on narrative pacing, rhythm, and emotional impact. Trainees will learn how to use editing techniques to strengthen storytelling, enhance performances, and guide audience emotion. The module explores advanced editing concepts such as timing, montage, and sound-image synchronization. By the end of the module, learners will be able to craft smooth, emotionally resonant edits that bring their stories to life with clarity and intention.

Sound & Music (FM-111)

This module introduces learners to the creative and technical aspects of sound in filmmaking. Trainees will explore how audio design, ambience, and music contribute to mood, rhythm, and storytelling. The module covers field recording techniques, dialogue capture, foley creation, and basic sound mixing. Learners will also study how soundtracks and scoring enhance emotion and narrative flow. By the end of the module, participants will be able to design and integrate sound elements that elevate the visual story and create a more immersive film experience.

Branding Through Story (FM-112)

This module explores how storytelling techniques can be used to communicate brand values and messages authentically. Trainees will learn how to integrate a client’s message naturally within a narrative without compromising creativity or emotional impact. Through case studies of successful branded films and commercials—both local and global—learners will analyze how story, visuals, and tone can align with brand identity. By the end of the module, participants will be able to conceptualize and craft stories that engage audiences while effectively representing a brand’s essence.

AI in Filmmaking (FM-113)

This module introduces learners to the emerging role of Artificial Intelligence in modern filmmaking. Trainees will explore how AI tools can support creative processes such as pre-visualization, script ideation, visual effects, and editing. The module provides hands-on experience with accessible AI platforms like Runway, Pika, and ChatGPT, demonstrating how technology can enhance efficiency and creativity without replacing artistic vision. By the end of the module, learners will understand how to responsibly and effectively integrate AI tools into different stages of film production.

Post-Production (FM-114)

This module focuses on the final phase of filmmaking—where visuals, sound, and design elements come together to complete the story. Trainees will learn the fundamentals of color grading to enhance visual tone and emotion, sound mixing to balance dialogue, effects, and music, and title design to establish the film’s visual identity. Through guided practice, participants will understand how each element contributes to the overall narrative and professionalism of a finished film.

Capstone Film Completion (FM-115)

This final module brings together all the skills and knowledge acquired throughout the course. Trainees will complete their short film projects—finalizing the edit, sound, and color to produce a polished final cut. The process includes a reflective session where participants evaluate their creative choices and technical execution. Each project will undergo a mentor review, providing professional feedback and guidance to help refine the filmmaker’s storytelling and production craft. The completed films will serve as portfolio pieces showcasing the trainees’ readiness for professional work.

Screening & Showcase (FM-116)

The course concludes with a public screening where trainees present their completed films to an audience of peers, mentors, and invited industry professionals. This event provides an opportunity to celebrate creative achievement, receive constructive critiques from a jury panel, and engage in a Q&A session that encourages reflection and learning. The showcase serves as both a professional networking platform and a confidence-building milestone, marking the transition from training to real-world filmmaking practice.

Assessment Methods:

Assessments will include a combination of methods, where trainees submit exercises for evaluation to receive feedback or qualification.

●     Reading and implementation exercises.

●     Quizzes: formal and informal pop-up quizzes to gauge knowledge acquisition.

●     Case studies: real-world marketing scenarios with proposed solutions and strategies presented by students.

●     Assignments: individual take-home or in-class practical assignments to solidify understanding and develop campaign strategies.

●     Group projects: challenging students to develop digital marketing campaigns for a specific brand or product, enabling application and collaboration.

●     Periodic assessments: through the Zeleman Academy assessment module to measure trainee comprehension and qualify them for certification.

●     Follow-ups and feedback will be the main aspects to help trainees improve their understanding.

●     Final short film project with group presentation.

Certification Requirements:

●      At least 90% attendance.

●      Completion of all assignments.

●      Final project submission and screening.

Reference Resources

Books & Texts:

●     Cinematography: Theory and Practice – Blain Brown

●     Film Directing Fundamentals: See Your Film Before Shooting – Nicholas T. Proferes

●     Cut to the Chase: Forty-Five Years of Editing America’s Movies – Sam O’Steen

●     Designing Video and Multimedia for Open and Flexible Learning – Jack Koumi

Film & Video Examples:

●     Selected Ethiopian and African films for analysis

●     Global film case studies illustrating storytelling, cinematography, and editing techniques

Online Tutorials & Courses:

●     YouTube tutorials covering camera operation, lighting, sound, and editing software

●     Editing and post-production guides for beginner-friendly software (Adobe Premiere Pro, CapCut, DaVinci Resolve)

Software Guides & Tools:

●     Scriptwriting software (Celtx, WriterDuet, MS Word, Google Docs)

●     Editing software tutorials and workflow guides

Additional Materials:

●     Trainer-provided PDFs, templates, and production guides

●     Case studies, sample scripts, and exercises for practical application