Introduction

The Graphic Design & Multimedia Course is designed to equip learners with the skills, techniques, and creative understanding necessary to produce compelling visual content for various media platforms. The course covers the fundamentals of design theory, typography, color, layout, and digital tools, while also emphasizing practical applications in marketing, branding, and multimedia storytelling.

Participants will engage in hands-on exercises, projects, and case studies, learning how to translate ideas into visually engaging graphics that communicate messages effectively. By the end of the course, learners will have developed a portfolio of design work that demonstrates both technical proficiency and creative problem-solving, preparing them for professional opportunities in the field of visual communication.

Trainee Requirements & Prerequisites

●     Basic computer literacy and familiarity with digital tools.

●     Interest in visual arts, design, and multimedia communication.

●     Ability to work collaboratively in teams and participate in practical exercises.

●     Willingness to engage in creative problem-solving and iterative design processes.

●     Commitment to attend all sessions, complete assignments, and actively participate in projects.

Overall Learning Outcomes

By the end of this Course, learners will be able to:

●     Understand and apply the fundamental principles of graphic design, including color theory, typography, composition, and layout.

●     Use industry-standard design software and digital tools to create professional-quality visuals.

●     Develop visual concepts that effectively communicate messages and support branding or marketing objectives.

●     Apply design thinking and problem-solving techniques to creative projects.

●     Produce a portfolio of work demonstrating technical skills, creativity, and design consistency.

●     Collaborate effectively with peers to conceptualize, design, and execute visual projects.

●     Critically evaluate visual content for quality, clarity, and audience impact.

Training Delivery

●     Hands-on workshops to practice design techniques, software usage, and creative exercises.

●     Project-based learning where learners create real-world visual content for branding, marketing, and multimedia applications.

●     Case studies and visual analysis to understand design trends, effective layouts, and audience engagement strategies.

●     Peer review sessions to provide and receive constructive feedback on design work.

●     Mentorship and guidance from professional graphic designers to refine technical and creative skills.

●     Digital exercises and simulations to practice design software and workflow.

Tools & Equipment

●      Computers/Laptops: Capable of running design software efficiently.

●      Design Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Figma, or equivalent.

●      Drawing Tablets & Stylus (Optional): For digital illustration and precise design work.

●      Internet Access: For research, online tutorials, and cloud-based collaboration.

●      Collaboration Tools: Google Workspace, Microsoft Teams, or Slack for project coordination.

●      Reference Materials: Design books, online tutorials, and visual inspiration resources.

Training Subject Areas

Introduction to Design Thinking (GD-101)

This module introduces learners to the principles and process of design thinking, a human-centered approach to creative problem-solving. Trainees will explore how to empathize with users, define problems, ideate solutions, prototype concepts, and test outcomes. Through interactive exercises and case studies, learners will understand how design thinking drives innovation and effective visual communication. By the end of the module, participants will be able to apply the design thinking process to generate creative and user-focused design solutions.

Principles of Design (GD-102)

This module introduces learners to the core principles that underpin effective visual communication. Trainees will explore concepts such as balance, contrast, alignment, rhythm, and hierarchy, and learn how these elements influence composition and audience perception. The module includes visual analysis exercises to critically evaluate design work and understand how principles are applied in practice. By the end of the module, participants will be able to create visually harmonious and impactful designs that communicate messages clearly and effectively.

Color & Typography (GD-103)

This module explores the strategic use of color and type in visual communication. Trainees will learn about color theory, color psychology, and how colors influence perception and emotion. The module also covers typography principles, including type hierarchy, readability, and pairing fonts effectively. Through practical exercises, learners will create color palettes and typographic systems that reinforce brand identity and enhance visual storytelling. By the end of the module, participants will be able to apply color and typography thoughtfully to produce cohesive and impactful designs.

Branding & Logos (GD-104)

This module focuses on creating visual identities that effectively represent brands. Trainees will learn about logo design principles, including the use of symbols, grids, and visual storytelling to convey brand values. The module emphasizes concept development, sketching, and iterative design processes to generate distinctive and meaningful logos. By the end of the module, participants will be able to design logos that are visually appealing, versatile, and aligned with brand identity.

Layout & Composition (GD-105)

This module teaches learners how to organize visual elements effectively to create clear, engaging, and aesthetically pleasing designs. Trainees will explore the use of grids, spacing, alignment, and hierarchy to enhance readability and visual flow. Practical exercises include designing layouts for magazines, posters, and other print and digital media. By the end of the module, participants will be able to structure visual content thoughtfully to guide the viewer’s attention and communicate messages effectively.

Visual Identity Systems (GD-106)

This module focuses on creating cohesive visual assets that represent a brand consistently across multiple platforms. Trainees will learn how to develop visual guidelines, including color schemes, typography, logo usage, and graphic elements, to maintain brand integrity. Practical exercises involve building comprehensive visual identity systems that ensure consistency in both digital and print media. By the end of the module, participants will be able to design and implement visual systems that strengthen brand recognition and communicate brand values effectively.

Digital & Social Design (GD-107)

This module teaches learners how to create visually engaging content tailored for digital platforms and social media. Trainees will explore different platform formats, resolution requirements, and optimization techniques to ensure designs are effective and adaptable across channels. Practical exercises include designing sets of social media posts and digital graphics that maintain brand consistency and maximize audience engagement. By the end of the module, participants will be able to produce polished digital content that communicates messages clearly and performs effectively online.

Midterm Portfolio Review (GD-108)

This module provides learners with the opportunity to present their initial design work, including the brand kit and other early project outputs, for review and feedback. Trainees will engage in peer critique sessions to assess strengths, identify areas for improvement, and refine their visual concepts. The module emphasizes constructive evaluation, collaborative learning, and iterative design. By the end of the module, participants will have a clearer direction for completing their projects and strengthening their design portfolio.

Packaging & Print Design (GD-109)

This module focuses on the principles and practices of designing for physical products and print media. Trainees will explore product branding, packaging design, and the creation of mockups to visualize final outputs. Practical exercises include developing label and packaging concepts that align with brand identity and appeal to target audiences. By the end of the module, participants will be able to design functional and visually compelling packaging that enhances brand recognition and supports marketing objectives.

Motion Graphics (GD-110)

This module introduces learners to the fundamentals of animation and motion design for digital media. Trainees will explore basic animation principles, keyframes, timing, and motion storytelling. The module includes hands-on lab sessions using software such as Adobe After Effects to create simple animated graphics. By the end of the module, participants will be able to produce basic motion graphics that enhance visual communication and engage audiences effectively.

Design for Web & Mobile (GD-111)

This module introduces learners to the fundamentals of user interface (UI) and user experience (UX) design for digital platforms. Trainees will explore design principles for web and mobile, including layout, navigation, and accessibility. Practical exercises include creating wireframes for landing pages and mobile screens to ensure usability and visual clarity. By the end of the module, participants will be able to design intuitive and visually appealing interfaces that enhance user experience across digital platforms.

Photography for Designers (GD-112)

This module equips learners with essential photography skills tailored for design applications. Trainees will explore composition, lighting techniques, and basic photo editing to capture high-quality visuals for branding and design projects. Practical exercises include conducting a photo shoot and editing images to meet project requirements. By the end of the module, participants will be able to produce compelling photographic content that complements their design work and enhances visual storytelling.

AI in Design (GD-113)

This module explores how artificial intelligence can enhance creativity and efficiency in design workflows. Trainees will learn to leverage AI tools for concept generation, layout automation, and design iteration. The module includes hands-on sessions using platforms such as Canva AI and Adobe Firefly to create visual assets and experiment with AI-assisted design techniques. By the end of the module, participants will be able to integrate AI tools into their design process to boost productivity and explore innovative visual solutions.

Portfolio Development (GD-114)

This module focuses on curating and presenting a professional design portfolio that showcases learners’ skills, creativity, and project outcomes. Trainees will learn how to select and organize work, craft compelling narratives around their designs, and present their portfolio effectively to peers, mentors, and potential clients. The module includes hands-on portfolio workshops where learners refine their presentations and receive constructive feedback. By the end of the module, participants will have a polished, cohesive portfolio that demonstrates their capabilities and readiness for professional opportunities in graphic design and visual communication.

Final Design Build (GD-115)

This module is dedicated to completing learners’ full brand kits and final design projects. Trainees will consolidate all elements of their visual identity, including logos, typography, color schemes, layouts, and digital assets, under the guidance of mentors. The module emphasizes refinement, consistency, and professional quality, ensuring all design outputs are portfolio-ready. By the end of the module, participants will have a comprehensive and cohesive brand kit, demonstrating mastery of design principles and practical skills.

Screening & Showcase (GD-116)

The course concludes with a public screening where trainees present their completed films to an audience of peers, mentors, and invited industry professionals. This event provides an opportunity to celebrate creative achievement, receive constructive critiques from a jury panel, and engage in a Q&A session that encourages reflection and learning. The showcase serves as both a professional networking platform and a confidence-building milestone, marking the transition from training to real-world filmmaking practice.

Assessment Methods:

Assessment in this course combines practical exercises, project work, and knowledge checks to evaluate both technical skills and creative thinking. Methods include:

●     Hands-on Assignments: Individual or group design exercises to apply learned techniques.

●     Quizzes & Knowledge Checks: Formal and informal quizzes to assess understanding of design principles, tools, and theory.

●     Case Studies & Analysis: Evaluation of real-world design projects to develop critical thinking and problem-solving skills.

●     Project Submissions: Step-by-step submissions of ongoing projects, such as brand kits, layouts, and social media assets, for feedback and improvement.

●     Portfolio Development: Assessment of curated portfolios demonstrating comprehensive skills, creativity, and project completion.

●     Peer Review Sessions: Opportunities for learners to critique each other’s work, fostering collaborative learning and reflective improvement.

●     Capstone Project Evaluation: Final assessment of the completed brand kit and design project, including mentorship review and presentation.

Certification Requirements:

●      At least 90% attendance.

●      Completion of all assignments.

●      Final project submission and screening.

Reference Resources

Books & Texts:

●     The Elements of Graphic Design – Alex W. White

●     Thinking with Type – Ellen Lupton

●     Grid Systems in Graphic Design – Josef Müller-Brockmann

●     Logo Design Love – David Airey

Online Tutorials & Courses:

●     Selected YouTube tutorials on Adobe Creative Cloud, Canva, Figma, and design techniques.

●     Online design inspiration platforms (Behance, Dribbble, Pinterest).

Software Guides & Manuals:

●     Adobe Creative Cloud official documentation

●     Canva and Figma tutorials for workflow optimization

Case Studies & Industry Examples:

●     Local and international branding projects

●     Visual identity campaigns from recognized companies

Additional Materials:

●     Trainer-provided PDFs, templates, and guides

●     Sample projects for practice and skill-building